Nike and the LEGO Group are kicking off a major multi-year partnership this June, combining the swoosh’s sporty energy with LEGO’s creative flair. The goal? To get kids moving, building, and imagining through a mix of co-branded products and immersive global experiences.
The partnership officially launches with exciting activations around the world and a fresh lineup of Nike x LEGO gear—including sneakers, apparel, and collectible LEGO sets. Basketball star and three-time WNBA MVP A’ja Wilson is joining the fun to help bring the spirit of play to life across digital platforms.
“I’ve loved LEGO since I was a kid,” said Wilson. “Play shaped who I am—on and off the court. I’m proud to be part of a movement that celebrates that.”
Sneakers Meet Bricks: What’s Dropping
- July 1: The first LEGO release is the LEGO® Nike Dunk set—a collectible 1,180-piece build designed for fans aged 10 and up. The set includes a brick-built sneaker with secret stash compartments, extra laces, and a basketball mini-figure named B’Ball Head.
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Playground Meets Theme Park
From June 7–11, LEGOLAND® California will host the Nike x LEGO Play Arena—a basketball-themed zone where kids can design their own minifigure trading card, build custom LEGO jerseys, and shoot hoops. Access is included with regular park admission.
Both brands are also rallying behind the effort to designate June 11 as the International Day of Play, recogniaing the vital role of play in children’s development.
The LEGO Nike Dunk set is available for pre-order now at LEGO.com/Nike and hits shelves July 1. Nike x LEGO apparel and footwear will be available on Nike.com and in select stores globally.
Images: Supplied
