Amapiano star Zee Nxumalo is adding another major brand deal to her résumé. The singer-songwriter is headlining Puma’s South African campaign for the H-Street, the brand’s archival, performance-inspired sneaker silhouette, as part of a broader global rollout that also features K-pop sensation Rosé.
Originally introduced as a lifestyle model in 2003 and reworked for 2026, the H-Street traces its design lineage back to Puma’s late 1990s Harambee silhouette, an innovative racer built for speed. The low-profile sneaker features a lightweight mesh upper, a T-shaped toebox, and striking silver panels, with the campaign leaning into everyday, laid-back settings, think backyard braais and hanging out with neighbours, that give the shoe a relatable, “slightly surreal” feel.
For Nxumalo, whose star continues to rise both locally and internationally, the partnership fits naturally into her lifestyle. “I’m always on the move, whether it’s performing or travelling, so I need something that feels light and easy to wear. I love that the H-Street gives me that, but still has that edge that pulls a whole look together,” she said of the collaboration.
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This isn’t Nxumalo’s first run with the brand. She previously joined Puma’s global roster, including Speedcat campaigns alongside names like Dua Lipa and Rosé, cementing her status as one of Mzansi’s most in-demand style ambassadors.
The Puma H-Street is available in colourways including Fizzy Green, Puma Black, and Poison Pink, priced at R1,899. It can be found at PUMA.com, PUMA retail stores, Sportscene, JD Sports, Superbalist, and Office London.
