Pharrell Williams is expanding his brand name in the fashion industry as has now launched a brand new kids’ collection with bomb street cred. The artist adds the collection to his luxury fashion brand Billionaire Boys Club with Japanese fashion icon Nigo founded back in 2003.
The brand is a streetwear brand crafted from luxury fabrics with bright bold prints, and this is the first ever time that they’ve launched a full kidswear collection.
The new kids’ range, Billionaire Boys Club EU specifically caters for children aged between 4 and 12 and includes T-shirts, varsity jackets, hoodies, hats, socks and more.
After taking over the role from designer Virgil Abloh after his death in 2021, Pharrell was labelled as “a visionary whose creative universes expand from music to art and to fashion”. He will showcase his first collection for the label at Men’s Fashion Week SS24 in Paris later this month.
Main Image: Billboard
