Nike’s Air Force 1 has been a must-have sneaker for over two decades, loved by sneakerheads worldwide in a variety of coloUrs and collaborations.

But in 2024, Nike is switching things up. They plan to make fewer Air Force 1s to protect the shoe’s reputation. CFO Matt Friend shared this news during Nike’s recent earnings call.

Nike wants to make sure the Air Force 1 stays special. They’ll be cutting back on production to make room for new products and avoid saturating the market. Friend emphasized the importance of balancing classic styles with new designs, ensuring the sneaker remains relevant while not overdoing it. Nike aims to keep the Air Force 1 culturally significant and in tune with what consumers want.

Main image: Plug and Play