The New Balance MADE in USA Seasonal Collection is back and better than ever, introducing the sleek new ‘Arctic Grey’ colourway of the iconic 990 v4. But before we dive into the cool hues of Arctic Grey, let’s rewind to the birth of the 990 model, where it all began.

Back in 1982, New Balance’s original designers set out on a mission to create the ultimate running shoe, and boy, did they deliver! The 990 made its grand entrance, sporting the classic grey colourway that has since become synonymous with the brand. Fast forward to 2016, and the MADE in USA 990v4 continued the legacy of its predecessors, blending premium suede, mesh, and nubuck for a luxurious upper.

Now, let’s talk about the star of the show: the ‘Arctic Grey’ 990v4. This latest addition to the Seasonal Collection is a true head-turner, featuring a tonal upper with a contrasting sole unit that screams style. Paying homage to its trail influences, this bad boy comes equipped with rounded, two-tone hiking laces for that extra flair. Oh, and let’s not forget about the pops of blue and black accents that add the perfect finishing touch.

Mark your calendars because the New Balance MADE in USA 990v4 in ‘Arctic Grey’ is set to drop on Thursday, 28 March 2024. You can cop yours online at newbalance.co.za or head over to the Canal Walk and Mall of Africa New Balance Experience stores. With a retail price of R5,499.00, it’s time to lace up and step into style.

Main image: newbalance.co.za