Ster-Kinekor is making some serious cuts. They’re saying goodbye to 236 employees and pulling the plug on nine local cinemas.

Well, it’s no secret that fewer people are visiting theaters these days. With streaming services like Showmax, Netflix, Amazon Prime Video, and Disney+ taking over, the silver screen is feeling the heat, and it’s showing.

This decision to cut jobs comes right after Ster-Kinekor’s exit from business rescue just two years ago. But between the tough economy, ongoing load-shedding, and the recent Hollywood strikes, keeping the seats filled at the cinemas has been a real challenge.

The axe is falling across the board, from the CEO’s office to marketing, sales, IT, and more. It’s a tough call, but Ster-Kinekor says it has to adapt to survive in this ever-changing entertainment landscape.

So, grab your popcorn and consider the last time you visited the movies.

Main image: The Citizen