South African designer Thebe Magugu’s latest collection, “Lobola,” isn’t just about fashion—it’s a celebration of South African excellence.

Featuring 18 influential leaders from various fields, Magugu’s vision for this collection shines through in every detail. From government to film, literature to sports, each individual brings their unique talent and perspective to the forefront.

According to Vogue magazine, Magugu carefully curated a diverse lineup, enlisting voices from across South Africa to embody his vision.

Among the stars gracing the campaign are actor Ama Qamata, renowned author Dr. John Kani, Orlando Pirates midfielder Miguel Timm, businesswoman Nunu Ntshingila, and former public protector Thuli Madonsela, to name a few.

Magugu expressed his gratitude for the involvement of these extraordinary individuals, emphasizing the importance of their contributions in bringing his vision to life.

Social media lit up with excitement as local personalities like Boity, Nomzamo Mbatha, and Anele Mdoda shared their pride in being part of the “Lobola” collection. Boity expressed her honor in joining 17 other iconic women and men, highlighting the significance of the collection’s exploration of the traditional “Lobola” negotiation process.

Zoë Modiga shared a sneak peek of the campaign video (below), adding to the buzz surrounding the collection’s release.

Ready to get your hands on this iconic collection? “Lobola” is available for pre-order, with shipping starting on May 6, 2024.

Check out the “Lobola” collection campaign shoot here:

Main image: Instagram @thebemagugu