Introducing the New Balance 1000, making its grand return in 2024 with a nod to its iconic Y2K origins.
Originally coming into the scene in 1999, the New Balance 1000 reissue channels the futuristic elements of the turn-of-the-millennium era, while effortlessly blending into today’s sneaker landscape. With its bold design and unmistakable identity, the 1000 is anything but traditional.
Featuring a sleek silhouette, standout overlay panels, a segmented sole unit, and nylon eyelets, the 1000 stands out from the crowd. Its silver metallic overlay harks back to its original release, complemented by mesh atop full ABZORB heel and forefoot cushioning.
But that’s not all—New Balance is excited to welcome British rapper Dave to the family as its newest brand ambassador. Known for his bold lyricism and unique musical style, Dave brings a fresh perspective to the brand.
To celebrate this exciting partnership, Dave stars in New Balance’s latest campaign, shot by renowned photographer Ewen Spencer. Capturing the essence of youth culture, the campaign highlights the versatility of the New Balance 1000, bridging the gap between style, culture, and individuality.
Ready to buy a pair? The New Balance 1000 in ‘Silver Metallic’ will be available online at newbalance.co.za and at selected New Balance Experience stores on Wednesday, April 24th, 2024.
Retailing at R3,199.00, it’s time to step up your sneaker game with the New Balance 1000.
Main image: YoMzansi
