American pop star, Selena Gomez’s beauty line is landing soon. The “Lose You to Love Me” singer, 28, finally revealed that her forthcoming Rare Beauty makeup line will launch online and at Sephora stores on Sept. 3.
“This is makeup made to feel good in, without hiding what makes you unique,” she wrote on the brand’s Instagram page.
“You know, I live in a time where it’s all about face. It’s all about makeup. It’s all about how you look in a lot of ways and that can be exciting and fun but it can also be a bit dangerous,” Gomez said in a new video promotion. “I wanted people to feel like makeup is something you can enjoy — it’s not something that you need. And I felt like that’s kind of who I am.”
Gomez announced the makeup line earlier this year and has put out an open casting call for people who would like to star in ad campaigns for the company. She also launched the Rare Impact Fund on her 28th birthday in July, pledging to raise $100 million to provide mental health services to underserved communities.
In one of her Insta stories while talking about her brand earlier this year she said ‘I just wanna be me. I think Rare beauty can be more than a beauty brand. I want us to stop comparing ourselves to each other and to stop embracing our own uniqueness.’
Though an official lineup of products has yet to be released, the company has shared sneak peeks at the forthcoming colorful lipsticks, eyeliner and more on their Instagram page.
Main Image: Billboard